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BoAt Sets Up M&A Arm For Acquisition: Is It Enough To Dominate The Wearable Market?

BoAt is a well-known brand in the Indian market that is famous for selling earphones, headphones, chargers, cables and smartwatches. In the initial days, boAt used influencer marketing by onboarding famous faces like Neha Kakkar, Hardik Pandya and Shreyas Iyer to capture a significant share of the Indian market. Indeed, it was a great marketing and promotion strategy opted for…