Key Roles and Responsibilities of Advertising Agencies In India
The secret to successfully carrying out all of the tasks involved in marketing and advertising is communication. The primary aim of every marketing campaign is to get engaged with the target audience. Advertising plays a vital role in creatively communicating that message. Hence, the advertising agencies in Mumbai, India, master this art and convert a maximum number of people into permanent customers.
Like advertising companies, a branding agency India also conducts a campaign by developing a brand strategy and identity system for an organization. The advertising agencies in India follow a more subtle approach and work on an already-built image of the brand.
Let us understand in detail the key roles of advertising companies in India.
● Conducting Comprehensive Research
A thorough market analysis is necessary prior to the introduction of any brand into the marketplace. The agency assigns the work to a dedicated research team to conduct thorough market research. It includes information related to the latest market trends, the preferences of target audiences, competitor analysis, and other necessary details.
● Creating Advertisements
Once the research work is done, the creative department becomes active in developing ads to attract more audiences on different platforms. This department works from scratch to create entertaining ads, such as script writing, logos, posters, taglines, and complete advertisements. It is a very visionary role that develops ads to feature on various platforms.
● Media Planning and Buying
The selection of appropriate media platforms plays a vital role in gaining popularity for the ads. Advertising agencies in India help you decide by analyzing the goal, target audiences, brand message, and products & services you are selling. The agency does not choose the number of media platforms but helps you select the one that is more beneficial for your brand.
● Managing Accounts
Here, “accounts” refers to the clients an advertising agency looks after. The role of an account manager is to bridge the gap between the client and other departments of an advertising agency. It includes everything from arranging meetings with the clients to understanding their preferences.
● Budgeting and Financial Planning
Marketing campaigns can only start after budgeting or efficient financial planning. After analyzing everything, an advertising agency fixes a budget for the campaign. They keep track of the accounts and provide the client with a detailed report about the expenses and revenue likely to be generated in the given period.
● Managing Public Relations
Although it is the role of a PR agency, various advertising companies in India help their clients maintain strong public relations. The experts are involved in activities that help create and maintain a positive reputation for the brand in the market.
In conclusion, advertising agencies in India create, plan, and execute an ad campaign to help your brand reach their target audiences through various platforms. If you want to promote your products or services using the best advertising companies in India, trust top-rated ones, such as Phi Brands, that provide the best services that fit client needs and budgets. So, understand the role of an advertising agency and connect with your target audiences through innovative methods.
